The Power to B.E.L.I.E.V.E
To help your own brand better connect with your audiences follow our own B.E.L.I.E.V.E formula so that your messages are positioning you appropriately in the minds of your consumers ensuring they value your brand beyond its products and services. If you can win the hearts and minds of your consumers on this level you will have loyal long term customers, not simple transactional buyers.
Your brand is the greatest asset you have. It is not your product or your service – it is the encapsulation of, and vehicle from which, you deliver why you do what you do. Ensure your message quickly and clearly defines the cause you stand for and articulates the value you bring to the lives of those you serve.
For your message to truly connect with people it has to contain a G.E.M. (A Genuine Emotional Motivation). A genuine belief that motivates you along your journey and will engage the reader on an emotional level, allowing them to better understand and care for the cause that you are championing.
To position your brand appropriately, not just in the market place but in the minds of their audiences you need to identify the gaps in your market where everyone else is saying the same thing and look at how you can change that conversation. Position how you are different and use the alternate story to create new reasons for your consumers to believe in your brand.
Inspire your audiences to believe there is a need for your brand, product and/or service.
Bring attention to the pain points your consumers face and provide a motivating insights towards the way your brand is championing solutions that will inevitably create undisputed ease for the user.
Clearly and appropriately communicate your beliefs, passion and frustrations towards your category – establishing your brand as an authority figure in its market. However humanise your position, be honest about what you are knowledgable about and where you are still educating yourself, better communicating your commitment towards further learning in order to keep refining and improving your product or service.
Establish yourself as a brand of influence, a brand that is helping not only your customers but everyone associated to your market. Constantly create and provide value to your audiences setting yourself a platform as a thought leader and value provider. Give away your knowledge in as many forms as you can so that you continually build your presence as a genuine influence as an educational source of knowledge towards your market.
Understand the need for your brand to be as much a student as it is a teacher. Your journey as a leader will never end, you should be constantly finding new ways to help your people and improve your products and/or services. Our world is only becoming faster paced so if you sit still you will be left behind. Evolve with trends, lead trends and continually understand the change is a good thing especially if you are at the forefront of your industry and able to calculate those changes before any of your competitors.