Our vision for Aroha aligns with the Swedish philosophy of ‘lagom’. Lagom has no direct English translation, but can be interpreted as ‘not too little, not too much. Just the right amount.’
For us, the founders of BELIEVE, it’s all about balance; recognising moderation as a virtue. The idea of which can be traced back to Ancient Greece. Aristotle described moderation as the harmony between reason, spirit and desire. Craiutu, a Professor at Indiana University expands on this philosophy saying “It’s the disposition of the soul where reason, spirit and desire are in agreement. It’s more than temperance. It’s harmony.”
Our Aroha project is not for shareholder or personal wealth, it’s all about a more balanced approached and living in harmony.
We are committed to manifesting this by promoting tourism with social consciousness!
Our journey to kick-start the Aroha retreat is a rewarding one; a feeling shared by our community. We’ve chosen to use social networking and media websites to facilitate our project and in doing hope to forge new relationships and identify collaborative opportunities.
If there are social entrepreneurs you’d like us to know about, we’d be happy for the introduction! Not-for-profits rely on individuals coming together to affect change. We’re so grateful to those that have joined us so far, paying it forward by whatever means they can.