A Not-for-Profit Organisation

Around the world creatives, entrepreneurs and inspired thinkers are establishing not-for-profit enterprises. Enterprises which do not focus on shareholder wealth, but choose rather, to invest or donate revenue earned into social initiatives with similar principles. Businesses with a social objective.

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A Not-for-Profit Organisation

As social entrepreneurs, we’ve committed to running the Aroha retreat as a not-for-profit enterprise, encouraging a positive ‘return to society’; broadening social, cultural, and environmental goals. Created by the community, for the community, we believe it’s essential that all profits are paid-forward to support social initiatives; benefiting many not just the few.

With for-profit entrepreneurship, the model we tend to be more familiar with, performance tends to be measured by metrics such as increasing revenues and stock prices and accumulating as much wealth as possible; this is definitely not what we’ve got in mind for Aroha!




'Not too little, not too much. Just enough'

Our vision for Aroha aligns with the Swedish philosophy of ‘lagom’. Lagom has no direct English translation, but can be interpreted as ‘not too little, not too much. Just the right amount.’

For us, the founders of BELIEVE, it’s all about balance; recognising moderation as a virtue. The idea of which can be traced back to Ancient Greece. Aristotle described moderation as the harmony between reason, spirit and desire.  Craiutu, a Professor at Indiana University expands on this philosophy saying “It’s the disposition of the soul where reason, spirit and desire are in agreement. It’s more than temperance. It’s harmony.”

Our Aroha project is not for shareholder or personal wealth, it’s all about a more balanced approached and living in harmony.

We are committed to manifesting this by promoting tourism with social consciousness!

Our journey to kick-start the Aroha retreat is a rewarding one; a feeling shared by our community. We’ve chosen to use social networking and media websites to facilitate our project and in doing hope to forge new relationships and identify collaborative opportunities.

If there are social entrepreneurs you’d like us to know about, we’d be happy for the introduction! Not-for-profits rely on individuals coming together to affect change. We’re so grateful to those that have joined us so far, paying it forward by whatever means they can.



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Be the change you wish to see in the world and others. Join our community, be part of the Aroha movement and pay it forward.